Womama has Just Arrived at Eloise Mama

An exciting new brand has just arrived at Eloise Mama. Womama joins the list of fabulous designers, providing gorgeous maternity lingerie to Eloise Mama customers. The Womama collection is inspired by the wonder and excitement of becoming a parent, celebrating motherhood and the sense of the occasion.

Eloise Mama start by introducing two products, one of them being this fantastic Womama Birthing Wrap. Available in either blue or black, this wrap dress is so versatile, it should be in every ladies wardrobe when a little one is on the way. It can be worn as a dress whilst pregnant, during labour as a birthing dress, or as a nightie whilst nursing. It is also mid wife approved as the wrap style promotes skin to skin contact with your newborn baby. The birthing wrap allows for easy foetal monitoring throughout labour, and is an easy cover up if you have visitors or want to be more mobile. As an added bonus it is also made from certified organic cotton, which is perfect next to your new born's skin. Make sure it's in your overnight bag as an essential.

The second new edition, is to the nursing bra range at Eloise Mama. The Womama Ocean Dreams Nursing Bra is simply beautiful. In dreamy tones from the sea, it features delicate floral embroidery, scallop edging and black satin bows. It is a full cup nursing bra with an A-shaped breast frame that offers added support and discreet feeding. This beautiful bra is designed for ultimate comfort, support and style. The double layers power mesh back also provides a longevity to the bra, and it is lined with certified organic cotton, ultra soft next to your skin. The nursing bra also has co-ordinating boy leg briefs, with the same delicate embroidery and bow details as the bra.

These gorgeous new maternity wear pieces are available now at Eloise Mama, as well as a wide selection of maternity and nursing bras, briefs and nightwear. Browse the range now.

Fairytale Inspired Maternity Lingerie

We all want to live a real life fairytale, Cinderella, Rapunzel...these stories are the things that dreams are made of. This Christmas, HOTmilk has taken inspiration from these enchanted tales to develop a gorgeous range of maternity lingerie full of sumptuous fabrics and delicate details. Get wrapped up in nursing bras with co-ordinating knickers and maternity nightwear and loungewear. Here are a couple of our favourite fairytale fantasies.

Cinderella, in an enchanting nursing bra appropriately named 'Her Midnight Charm was Striking' features blue mesh covering a delicate apricot floral print. Subtle flowers and pink bows add a touch of femininity to the set. There are also matching briefs available with the pretty nursing bra with a ruched front panel, and dark navy lace panels on the side. The knickers also sit low on the hips, suitable for pregnancy and beyond.

Rapunzel, being rescued from the tower by her prince inspired 'Radiant in her Rescue', a floral, apricot print nursing bra with pretty cream lace panels. Delicate ruffles and apricot satin bows give this nursing bra a real feel of luxury. It also features practical details such as a supportive side sling and easy clip fastenings. There are also matching briefs to this maternity bra with co-ordinating floral print on the waist band, a frill around the back with ruching down the centre back of the knickers.

Both of these luxurious maternity lingerie sets from HOTmilk are available at Eloise Mama, home to pretty maternity bras, knickers and nightwear. So this Christmas why not indulge yourself in a fairytale dream...after all you deserve it.

Introducing Eloise Mama... Specialists in Maternity Lingerie

Eloise Mama is the sister company to Eloise Lingerie, who specialise in mastectomy lingerie. After 15 years of providing a specialist fitting service to ladies of all shapes and sizes, we found that many customers who were coming in needed maternity lingerie, but were tired of the dull styles available on the high street. So, Eloise Mama was born, selecting only the finest maternity bras and nursing wear from brands such as Cake, HOTmilk and Panache. As an introduction to Eloise Mama, we've selected a few of our favourite designers to share with you, so you can see the best of our collection.

HOTmilk is a maternity lingerie brand forged from the idea of wearing maternity lingerie whilst pregnant and nursing. Founder Lisa Ebbing has developed a sensual maternity lingerie range with partner Ange Crosbie, designed from their own experiences in mind. HOTmilk's collection is designed to inspire and empower women. Browse the full range of maternity and nursing lingerie from HOTmilk at Eloise Mama, and indulge in their sumptuous smalls.

Cake lingerie, another brand founded by an expectant mother, Tracey Montford also found that their were no inspiring maternity and nursing bras on the market. Cake's ethos is 'Made by mothers, for mothers' a lovely sentiment, and each delicious collection is designed to promote femininity and confidence. This season the collection is named 'Let them Eat Cake' with styles such as French Vanilla, Blueberry and Blueberry Torte, all as scrumptious as the next with delicate vintage touches to the maternity lingerie. We've given you a taster here, but take a look at the rest of this delectable pregnancy underwear and nursing collection from Cake at Eloise Mama, you'll not be disappointed.

Royce are well known for their wire-free bras, and these styles are perfect if you are looking for comfort whilst pregnant or nursing. The simple styles of these maternity and nursing bras make these perfect for every wardrobe, plus the soft pastel bras also have matching briefs. You can be safe in the knowledge that all of their designs have been tested by real life wearers, so you are comfortable and supported at all times. View these wardrobe essentials from Royce at Eloise Mama.

Eloise Mama is proud to start the first collection with these gorgeous maternity underwear styles. And as well as this, we also offer a specialist free fitting service at the showrooms found in Huntingdon, Cambridgeshire and South Wimbledon, London. Simply contact us for a free fitting, and you too can wear stunning lingerie throughout your pregnancy and beyond.