Yummy Mummy Control Wear Sparks Fury

Recent reports that suggest celebrities have been using control wear to shape and smooth their bodies whilst pregnant, have been met with a highly negative reaction from mums across the web. Usually it has been post-pregnancy that mums have felt pressure to regain their pre-baby body.


Some healthcare professionals are worried about the impact of control wear on the unborn baby's health.

Catherine Gualdino Maule, a senior fitter at Eloise Mama, maternity and nursing lingerie specialist, says: "Maternity support wear isn't a new concept, but we would not recommend a product that would flatten the tummy. Instead we would suggest a specifically designed product, like the BabySherpa, to support the weight of the baby and reduce strain to the back. of course this depends on how the pregnancy is developing and if the mother has sought the go-ahead from her doctor or midwife."


The BabySherpa is an effective support aid to help prevent back and pelvic pain. The fully adjustable belt adapts to the size of the growing tummy and can be put on and taken off quickly, as it is worn over outer garments. It fits perfectly and comfortably whether the wearer is standing, sitting or lying down.

The BabySherpa is available to buy from maternity and nursing lingerie specialists Eloise Mama.